How to Run a Car Show - Event Organizers Guide to Shows
Category: Car Shows: Entering, Organizing, Judging
To purchase this E-Book, go to: PalmieriConceptsE-Book
Overview of E-Book:
If this is the first car show event that you have coordinated, or you are a seasoned promoter, the information contained here will be helpful to ensure that you do not overlook anything at your next show. Depending upon the type of car show there are a variety of things to consider. Car shows fall into many different categories depending upon the show promoter and theme. General car shows are open to any and all makes of cars as well as years making it a bit more challenging given the diversity of possible classes. Often at the open shows there are many classes to help categorize the vehicles. The classes may include; Antique, Unrestored, Modified, 1975 and Older Stock/Modified, Motorcycle, Modified Truck, etc. and the list goes on. The next common type of show is a manufacturer specific show, such as "All Chevrolets". These targeted shows help to narrow the category variables down a bit, and often have many classes as well. It can still be difficult selecting a best in show between a 1955 Bel Air and a 2006 Corvette Z06. To narrow the focus even more, regional clubs tend to have shows based upon their membership, such as pre-1950 only, Model-T only, and even Mustangs only.
The guidelines that are presented here will give you insight into what it takes to organize a show and make it successful. Note that we will not discuss concours shows since they tend to be very strict on how the vehicles are arranged, and what the owners are allowed to display or not display. Concours judging is measuring a car based upon its original condition when it rolled off the assembly line. Attention is focused on the use of exact correct parts, wires being routed the correct way, and down to the correct finish on the bolts. For concours judging, check out vehicle specific clubs such a "The Mustang Club of America", and " Jaguar Clubs of North America" to name a few. A search on the Internet will provide many others. The reason for these strict rules, such as not allowing any show boards or displays is that they want to ensure that the vehicle is judged upon its own merits and not on any other influential actors. If you have read the other E-books that are part of this series, you will realize that show boards, and other displays can definitely influence the judges.
Whether your car show is a local cruse night where a bunch of enthusiasts get together weekly, or a special event it will quickly become obvious that in order for it to be a success, attention to the details and having it well organized is a requirement. These automotive enthusiasts will travel for miles to show off their vehicle and you need to attract them to yours. From the classic hot rod, muscle car, un-restored vintage vehicle, to even a new factory stock car or motorcycle you want to attract these owners to your show. It is equally important that they have a good experience so their work of mouth advertising helps future shows grow even faster.
What you may not realize initially as you attend a show is the many hours and often months organizing a show. Hopefully this guide will help you understand what is required.
2. Getting Started
As with any major event, such as a car show being organized from the start with a plan is required. As with starting a business and having a business plan, for starting an event you need an event plan that will contain many of the same elements, from a marketing plan, and how you will grow for future shows. It is important that this plan contain a time line of everything that must happen and when tasks will be completed including the selection of the dates to the cleaning up of the show area at the end. It can be very difficult to predict how long it will take to complete every task, and at some point something will not go as planned. Be sure to have sufficient buffer time in your schedules, and plan as early as possible.
To better organize your show, the required activities will fall into three categories:
Pre-show activities, Show Day activities, and After Show activities. These activities are completely covered in the Ebook.
2.3 Marketing Plan - Getting The Word Out
As in real estate where they say location, location, location, for a successful car show, one element is marketing, marketing, marketing. As soon as you know what it is you are going to do, and have completed most of the items above, you need to start your marketing campaign and getting the word out. Note that I said "completed MOST" of the items. This is one area where you will be doing many tasks in parallel. You want to start letting people know as early as possible that a show is coming, however early on you do not need to provide every last detail. You must have a Theme, a Date, and a Location as a minimum. Once you have that, you need to start executing on your marketing plan. The following is a general list of elements that should be part of your marketing plan.
2.4 Attracting Show Vehicles
You can have a great venue for a car show, but in order to have a car show you need to attract show cars. Everyone attends car shows with the intent to have fun, and show off their pride and joy. There are many hours spent getting these cars to this level of perfection and these owners are not always out to win a trophy, but who are, a trophy is a key attraction
In order to attract show cars, you need to understand what these enthusiasts are looking for. The Ebook contains a list of why many enthusiasts bring their car to a show.
5. and 6. Spectator Rules and Show Car Rules
There are not only rules for the show cars, but also for the spectators. Many of them may be obvious to most but not all. Some show promoters have opted to post the rules around the show field or entrances. There are a few general rules that that everyone at a show must follow that are outlined in the book. Many shows will hand a sheet like this out at the show car entrance. These rules can be modified to meet your specific needs.
The selections of text are excerpts from the Ebook titled "How To Run A Car Show- Event Organizers Guide To Car Shows" by Anthony Palmieri
To purchase this E-Book, go to: PalmieriConceptsE-Book